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Starring: Lady Gaga, Adam Driver, Jared Leto, Al Pacino, Jeremy Irons, Salma Hayek, Jack Huston, Reeve Carney, Camille Cottin, Mădălina Diana Ghenea, Mehdi Nebbou, Miloud Mourad Benamara
OUR RATING: ★★★½
Bio-crime drama directed by Ridley Scott. House of Gucci (2021) is inspired by the shocking true story of the family empire behind the Italian fashion house of Gucci. Spanning three decades of love, betrayal, decadence, revenge, and ultimately murder, we see what a name means, what it’s worth, and how far a family will go for control.
Our Favorite Quotes:'True talent is often unaware of its own brilliance. It must be cherished and protected. Whereas hacks, they run around, shouting their delicious ideas, begging to be recognized. Blind to their own mediocrity.' - (House of Gucci) Click To Tweet
Patrizia Reggiani: It was a name that sounded so sweet, so seductive. Synonymous with wealth, style, power. You passed one of their windows and peeked inside, hoping you’d earn enough money someday to afford the second cheapest item. Surprise! You won’t. But the last name was a curse too. It belonged to a Tuscan family. They didn’t fight over land or crown. They fought over their own skins.
Maurizio Gucci: Patrizia, how come I’ve never seen you before?
Patrizia Reggiani: You weren’t looking hard enough.
Maurizio Gucci: I would have noticed that Bianca was friends with Elizabeth Taylor.
Patrizia Reggiani: I can assure you, I’m way more fun.
Maurizio Gucci: I have to go.
Patrizia Reggiani: It’s only midnight, Cinderella. The night is young.
Maurizio Gucci: I turn into a frog at midnight. It’s nice to meet you, Patrizia.
Patrizia Reggiani: [as Maurizio walks away] It’s a pumpkin. Not a frog!
Maurizio Gucci: I’m studying to be a lawyer.
Patrizia Reggiani: You seem too nice to be a lawyer.
Maurizio Gucci: Well, there are a few good ones.
Patrizia Reggiani: The dead ones.
Patrizia Reggiani: Aren’t you going to ask me out?
Maurizio Gucci: You want to go on a date with me? Of course, I would.
Patrizia Reggiani: I want to see how this story goes.
Patrizia Reggiani: [referring to the painting] Picasso?
Rodolfo Gucci: No. No, no. No, it’s Klimt.
Patrizia Reggiani: How silly of me.
Rodolfo Gucci: Oh, no, no, no, no. It’s an easy mistake. I’ve made worse myself.
Patrizia Reggiani: Must be worth a fortune.
Rodolfo Gucci: Yes. But you know, to me, art, like beauty, has no price.
Rodolfo Gucci: So, Patrizia, what exactly are your interests?
Patrizia Reggiani: I’m a very social person.
Rodolfo Gucci: Are you?
Patrizia Reggiani: A people pleaser.
Rodolfo Gucci: You know, there is a certain sort of young woman, who makes their fortune from getting their hooks into someone like you.
Maurizio Gucci: Well, yes, Father. But Patrizia is not like that.
Rodolfo Gucci: Well, I had Franco do a little investigation. I think she’s after your money. Like they all are.
'Quality is remembered long after price is forgotten.' - Aldo Gucci (House of Gucci) Click To Tweet
Rodolfo Gucci: The Reggianis are truck drivers.
Maurizio Gucci: Her father has a very successful transportation business. It is an empire.
Rodolfo Gucci: Oh! A truck driving empire. How many?
Maurizio Gucci: How many what?
Rodolfo Gucci: How many trucks? Fifty? Five hundred? What does he transport, garbage? Huh? Mafia!
Rodolfo Gucci: I give you everything. I give you this house, I give you money. You have a life. What is it you want?
Maurizio Gucci: What I want is to marry her.
Rodolfo Gucci: Live with her. F*** her. Have a good time with her. Do what you want. Go away on holiday. Go to Sardinia. But, no, not marry.
Maurizio Gucci: [to Rodolfo] Okay, listen to yourself. You’re so bitter, and you don’t even realize it. Who cares what her family name is, or how many trucks they have. You hide here in the past, and you expect me to hide here with you? Not anymore! These are your ghosts. These are your ghosts, not mine. These are your regrets.
Rodolfo Gucci: I cut you from my will. I’ll leave you with nothing.
Maurizio Gucci: That’s fine. I love her.
Rodolfo Gucci: You’re making a big mistake. Oh, she’s fine. But, you know, she’s just a…
Maurizio Gucci: I love what she is.
'Sometimes you have to go down to come back up again.' - Maurizio Gucci (House of Gucci) Click To Tweet
Maurizio Gucci: [to Fernando] I have had a disagreement with my father that has forced me to leave my home and my family business. I am still in school. I’m studying to be a lawyer, so as of this moment I do not have a job. But I’m in love with your daughter. And I would like to marry her. Although, now I have nothing to offer her. I need a job.
Rodolfo Gucci: Gucci doesn’t belong in a mall, it belongs in a museum.
Aldo Gucci: Museum where it’ll make no profit.
Aldo Gucci: You are old. Maurizio is your only son. He is your true legacy. You don’t bring him back into the fold, I’m telling you, you’ll only wind up being a bitter and lonely old man. That’s what happens to all of us.
Rodolfo Gucci: Time will tell.
Rodolfo Gucci: You? You, teaching me?
Aldo Gucci: That’s correct.
Rodolfo Gucci: How’s it going with your boy? Hmm?
Aldo Gucci: Well, your son is a smart lawyer. Mine is an idiot. But he’s my idiot. And I know how to deal with him. But you need to deal with your son.
Patrizia Reggiani: [as Aldo is inviting Patrizia and Maurizio to his birthday] Your birthday, I would love that. How many candles is it?
Aldo Gucci: Seventy. They say it’s the new sixty-nine.
'Sometimes it takes an outsider to see the truth.' - Domenico De Sole (House of Gucci) Click To Tweet
Aldo Gucci: Patrizia, you should know, that the Guccis were noble saddle-makers to medieval courts. We have history flowing through these green and red webbings. And, yes, we are expensive. But quality is remembered long after price is forgotten.
Domenico De Sole: [referring to Paolo’s outfit] It’s eccentric.
Paolo Gucci: I designed this myself.
Aldo Gucci: Well, you should reconsider your wardrobe choices, Paolo. You are Gucci. You need to dress the part.
Paolo Gucci: It’s chic.
Paolo Gucci: [referring to Gucci] It needs new ideas. New energy.
Aldo Gucci: Of course.
Paolo Gucci: And I happen to be bursting with creativity. Yes, my bladder may be full, but my dreams are even fuller. I’m like a rush of water.
Aldo Gucci: Somebody build a dam.
Paolo Gucci: You’re always brushing me off. I’m a designer. I need to express myself.
Aldo Gucci: But why all this sudden moaning? What do you want?
Paolo Gucci: Because, I’m so sick of you ignoring me.
Aldo Gucci: I am sick of your talking. Sick of it.
Paolo Gucci: You deliberately hurt my feelings.
Maurizio Gucci: It’s all bulls**t. We’re not royalty. My grandfather Guccio was a bellhop in London. That’s where he got the idea for leather goods. By carrying bags around for rich aristocrats. Gucci is like that cake. Once you think there’s enough to go around, then you’ll have a taste, and then you’ll want more. And then you’ll want the whole thing for yourself.
'Father, Son, and House of Gucci.' - Patrizia Reggiani (House of Gucci) Click To Tweet
Patrizia Reggiani: What about you? You just going to sit around and watch them eat everything?
Maurizio Gucci: Me, I’m Gucci by name. I don’t have their Tuscan character. It was diluted by my mother’s German blood.
Pina Auriemma: [after Patrizia sees Pina’s ad on the TV, over phone] What is your question, Patrizia?
Patrizia Reggiani: Will I be successful?
Pina Auriemma: You have to be more specific. In what? Career, marriage, what?
Patrizia Reggiani: Will I get what I want?
Pina Auriemma: That was not specific. But I know what you want. You want everything. Well, don’t be disappointed if you don’t hear what you want to hear.
Patrizia Reggiani: Tell me everything.
Pina Auriemma: I see a great fortune coming your way.
Patrizia Reggiani: How big?
Patrizia Reggiani: Maurizio is, he’s proud.
Aldo Gucci: We all are, darling. We all are.
Aldo Gucci: [to Patrizia] My dear, you smell that? Smell that. This is legacy. These gorgeous beasts. Do you know that these gorgeous beasts are the direct descendants of the ones Guccio bought way back when? They deserve our respect. They deserve our gratitude. They are Val di Chiana cows.
'Don't focus on the process, focus on the result.' - Patrizia Reggiani (House of Gucci) Click To Tweet
Aldo Gucci: I can’t talk to my son Paolo about any of this. He hates Gucci talk. He only talks about himself. But as you know, he’s a strange bird. My son is a strange bird.
Patrizia Reggiani: He’s definitely unique.
Aldo Gucci: Useless. Sadly.
Patrizia Reggiani: Family is important, Maurizio. You can’t erase yourself from the family portrait just because you enjoy playing with trucks.
Maurizio Gucci: This is the happiest I’ve been in my life. Why change that?
Patrizia Reggiani: You, you’re so much more than this. You can help the family. Strong family makes a strong business.
Rodolfo Gucci: So you have ideas?
Paolo Gucci: Boof. Does an elephant s**t in the jungle? I was born with a gift. I’m an artist. My father, he just won’t see it.
Rodolfo Gucci: [referring to Paolo’s designs] You must not show these to anyone. Keep them hidden. I mean it.
Paolo Gucci: You feel they might steal my ideas, right? Oh, call me a lawyer.
Paolo Gucci: [to Domenico] Not you.
Rodolfo Gucci: [to Paolo] Over the years, I have found that true talent is often unaware of its own brilliance. It must be cherished and protected. Whereas hacks, they run around, shouting their delicious ideas, begging to be recognized. Blind to their own mediocrity. My dear nephew, you have achieved a triumph of mediocrity. And you have also achieved the unimaginable. You have found one thing upon which your father and I can agree. Your total incompetence.
Paolo Gucci: I don’t need anyone. I’m Paolo. Paolo Gucci. And I am going to start my own line.
Rodolfo Gucci: [to Maurizio, after the birth of his daughter] My boy. You take care of Gucci now. Hmm? I’m glad it wasn’t a boy. We need more women in this family.
Aldo Gucci: [to Maurizio at Rodolfo’s funeral] There is no love on Earth greater than that of a father for his son. With a few exceptions.
Patrizia Reggiani: [referring to Domenico] Who does he think he is? Suggesting you sell your shares. Madness.
Maurizio Gucci: Fourteen billion is totally unreasonable.
Patrizia Reggiani: [referring to the Gucci share certificate] And just because your father forgot to sign it.
Pina Auriemma: Someone wants what is yours. Don’t let them take it. And don’t trust anybody. Because I see an abuse of trust. An attempt to deceive you in your own house. You understand?
Patrizia Reggiani: Yes, Pina.
Pina Auriemma: Always have something red on you for protection. And wear more green. Green is for cleansing.
Patrizia Reggiani: Green doesn’t go with my lipstick.
Pina Auriemma: Change your lipstick.
Pina Auriemma: Maybe it’s time for you to take back. Don’t let these forces around you dictate who you are. You are strong. You are magnificent. And look at this. There’s a great love in your life. Together, you can conquer the world. Patrizia, look at me. You will be the queen. You.
Patrizia Reggiani: Who is making this stuff? Who is allowing this to happen?
Maurizio Gucci: As far as fakes go, they’re pretty good. I mean, I’d buy them.
Patrizia Reggiani: Don’t be such a cretin.
Maurizio Gucci: Don’t call me cretin, sweetie.
Patrizia Reggiani: That’s not what I said. I asked you not to be one. This is serious. And you’re laughing it off.
Maurizio Gucci: At least it’s my name on the mugs, not yours.
Patrizia Reggiani: [points to her wedding ring] Our name, sweetie. On junk!
Aldo Gucci: [referring to the fake Gucci items] Well, you know what else would surprise you? How profitable this stuff is.
Patrizia Reggiani: What about quality? Your sacred cows?
Aldo Gucci: Quality is for the rich. If a Long Island housewife wants to live with the illusion that she is a Gucci customer, why not? Let her.
Patrizia Reggiani: Because it damages Gucci’s credibility.
Aldo Gucci: Patrizia, this is us. This is not a girl’s game.
Maurizio Gucci: Yeah, but, Aldo, she’s right. This stuff is junk. It’s not what Gucci is.
Aldo Gucci: Gucci is what I say it is. I turned it into an empire. Not Rodolfo. Certainly not my son. And, of course, not you, so. Without me, you’d all still be shoveling cow s**t in Tuscany. And that’s a fact. Remember that.
Walter: I’m a designer.
Maurizio Gucci: Okay, Walter. Well, maybe you will design for me someday.
Walter: No. No designer here’s going to work for Gucci. Right now, Gucci, Gucci’s just a cheap operetta.
Patrizia Reggiani: Do you want to be left in the dust? Do you want to keep selling coffee mugs in airports? Is that your legacy? It’s time to take out the trash. Aldo and Paolo, they’re poison. They’re an embarrassment to this company, and everybody knows it. They have to go. And you need to get your f***ing business organized.
Maurizio Gucci: Patrizia, they’re my family.
Patrizia Reggiani: So am I.
Domenico De Sole: He’s starting a trade war.
Maurizio Gucci: Paolo barely has enough to bankroll a pair of socks, let alone start a war with anyone. I don’t want to see it.
Domenico De Sole: Yes, but he could still be a problem. Aldo has awarded him a number of shares in the company.
Maurizio Gucci: Yes, but Aldo didn’t realize what an idiot Paolo turned out to be.
Domenico De Sole: I’m a conservationist. Gucci is a rare animal. It must be protected.
Patrizia Reggiani: Protected from whom?
Domenico De Sole: From whoever threatens it.
Patrizia Reggiani: I find it very interesting that you have such a strong connection to that which is not yours.
Domenico De Sole: Yeah. Sometimes it takes an outsider to see the truth.
Patrizia Reggiani: [referring to the dress] Paolo, this one reminds me of childhood.
Paolo Gucci: Yeah, well, it’s a memory wrapped in lycra.
Patrizia Reggiani: You have a gift, I’m telling you.
Paolo Gucci: Oh, well, stop. Stop, you’re going to make me cry. Nobody has ever said that to me. Nobody.
Patrizia Reggiani: Paolo, why don’t you have your own line?
Paolo Gucci: These are just mock-ups. I can’t afford to get serious.
Patrizia Reggiani: With your gift, and your talent, and your vision, are you kidding? Gucci needs new blood. Goodbye 1930s. Hello, ’80s. Huh?
Paolo Gucci: Oh, you took the words right out of my guts.
Patrizia Reggiani: I’m disgusted by the way your father treats you. Leaving you behind to groom Maurizio. It’s not right. Who does he think he is?
Paolo Gucci: Well, a dinosaur posing as a butthole.
Patrizia Reggiani: You were a comedian in a past life.
Patrizia Reggiani: And you and Maurizio together, that would be amazing. That’s a new chapter for Gucci.
Paolo Gucci: No, no, no. My father, he would never allow it. He’s got my little peaches in a very tight grip.
Paolo Gucci: I do have something on my father. Can you keep a secret? Cross your heart and hope to die.
Patrizia Reggiani: [crosses herself] Father, Son, and House of Gucci.
Patrizia Reggiani: Don’t focus on the process, focus on the result. I told him we’d distribute his clothing line under Gucci, and he committed to a deal. Maurizio, those designs won’t see the light of day. We need Paolo on our side.
Maurizio Gucci: What game are you playing?
Patrizia Reggiani: I’m looking out for our best interests. Is that a game?
Maurizio Gucci: [after Aldo is arrested for tax evasion by the IRS] I’m sending a draft of your contract next week, and we’ll go into production on your line soon after.
Paolo Gucci: My line? How can I think about my line when my father could be dropping the soap?
Paolo Gucci: You ripped my heart out and let it die in the street. Oh, my God. My wife. My wife had to sing till her voice was hoarse, while we figured out what the f*** was going on. Why did you report me for copyright breach? Gucci is my name too.
Patrizia Reggiani: You abused the Gucci name.
Paolo Gucci: [to Patrizia and Maurizio] You got some courage, you know that? And she has bigger mangoes than you. You’re a character, you know that? My quiet lawyer cousin. The tiny little mouse is a character. Who knew?
Maurizio Gucci: Paolo, we both know it’s for the best.
Paolo Gucci: Boof. Never confuse s**t with cioccolato. They may look the same, but the taste? Very different. Trust me, I know. I’d rather see Gucci burn than to hand it over to you two b****rds. Ciao.
Maurizio Gucci: They just want to know where you got the macaroons, sweetie.
Patrizia Reggiani: I’m telling them.
Maurizio Gucci: Yeah, you’re filling the story full of unnecessary details.
Patrizia Reggiani: I don’t think our guests mind.
Maurizio Gucci: They wouldn’t say if they did.
Patrizia Reggiani: You’re an unnecessary detail.
Maurizio Gucci: When you make me sneak around my own family. When you set father and son against each other, and me against Paolo. When you second-guess a person like Domenico De Sole, the only person my father trusted. These things have an effect on the environment I operate in. On me. Actions have consequences.
Patrizia Reggiani: I did that for you. I was being constructive. I’m not going to apologize for that. No thanks!
Maurizio Gucci: My uncle is in prison and my cousin thinks I’m scum. And you think that’s constructive?
Patrizia Reggiani: Maurizio, we’re only stronger together.
Maurizio Gucci: The only thing I need from you is to stay away from Gucci before you cause any more damage. I can handle it by myself. Is that clear?
Patrizia Reggiani: Truthfully, I’m only getting involved because you are an incompetent, little baby idiot. You’re a f***ing weak little brat. You really are only one half of Gucci. The s**t half!
Patrizia Reggiani: I don’t consider myself to be a particularly ethical person. But I am fair. What I cannot wrap my head around, is people who steal just for ego. Or the pleasure of it. For personal satisfaction.
Patrizia Reggiani: [referring to Paola] Something’s different. Maurizio’s changed. He’s excessive and crazy. And that woman.
Pina Auriemma: Don’t be scared. He’s nothing without you. Men have an awful problem with thinking they are smarter than they actually are. You mustn’t let this negative energy eat you up. Huh? Remember, you are unstoppable, Patrizia.
Paolo Gucci: Well, my life has been hard. Really hard. I haven’t s**t in a week. And that b**ch of a wife promised to help me. He shook my hand while she knifed me in the back.
Aldo Gucci: [to Paolo] You are an idiot. But you’re my idiot.
Patrizia Reggiani: Shared custody? Are we talking about divorce? Is that what we’re doing here? Where is he right now? Where is he right now?
Domenico De Sole: I’m not at liberty to say.
Patrizia Reggiani: Look in my eyes. Do you see anything in these eyes that would let you think that I would ever let anyone ruin my daughter’s life? Compromise her. Do you? Do you see that? You know that won’t happen.
Maurizio Gucci: Ms. Wintour, walk into any one of Gucci’s a hundred and forty-four international boutiques and you will find you are walking into a new world. A new vision.
Anna Wintour: But wasn’t the lure of Gucci precisely its historical appeal? The legacy is remarkable.
Maurizio Gucci: Well, this is true. We are products of our past, but we don’t have to be prisoners of it. I don’t fear change. I embrace it. Where Ralph Lauren stores, they feel like movie sets, and Versace is a rock concert, Gucci stores will feel like the Vatican of fashion.
Maurizio Gucci: It may take some time to recover, but this is a long-term plan. Sometimes you have to go down to come back up again.
Tom Ford: I have a vocabulary that will allow you to expand. That’s what the brand requires. That’s where we need to head.
Maurizio Gucci: Without sacrificing the family character of what this brand is.
Tom Ford: The family character is the brand. I’m here to embellish. I’m here to resurrect.
Maurizio Gucci: You’re humiliating yourself.
Patrizia Reggiani: Why are you talking to me this way?
Maurizio Gucci: Because you can’t see what you’ve become. This book. A story has a beginning and an end. And ours ended a few chapters ago.
Patrizia Reggiani: What happened to my Maurizio?
Maurizio Gucci: Nothing. Absolutely nothing.
Patrizia Reggiani: I had no idea I married a monster.
Maurizio Gucci: You didn’t. You married a Gucci.
Patrizia Reggiani: We’ve run out of spells. We need something stronger.
Pina Auriemma: Maybe I can still do something that will work. But for that, you have to be positive.
Patrizia Reggiani: I am being very f***ing positive.
Patrizia Reggiani: [messages left on Maurizio’s answering machine] You are a waste of skin that belongs on the front page of every newspaper. I want the world to know what you’re really like. I will not give you a minute of peace. You tried to crush me, but you couldn’t. You are a painful appendage that needs to be removed. The inferno for you is yet to come.
Pina Auriemma: [to the two hitmen hired to kill Maurizio] Pay for the coffee and don’t f*** this up. Because I’ll put a spell on you.
Nemir Kirdar: We’re very concerned.
Maurizio Gucci: What concerns you?
Nemir Kirdar: Numbers. Specifically, Gucci’s.
Maurizio Gucci: Well, you said you didn’t care about numbers. That you trusted your instinct.
Nemir Kirdar: Yeah. I care about numbers when they’re terrible numbers.
Domenico De Sole: Maurizio, please try and take this in the spirit of our friendship. We’ve been through a lot together. You have many qualities. But we must be realistic. You’re not a natural manager. You can’t run a business purely on charm and eccentricities.
Maurizio Gucci: No. You need time as well.
Maurizio Gucci: [referring to Patrizia, as Domenico offers to buy him out] She was right about you.
Nemir Kirdar: One hundred and fifty million. You’ll be a rich man.
Maurizio Gucci: If you really think it’s about money, then you know less about Gucci than I thought.
Judge: [two years later, after Maurizio is killed by the hitmen] Signora Reggiani. Signora Reggiani. Signora Reggiani.
Patrizia Reggiani: You can call me Signora Gucci.
[Patrizia, Pina, and the hitmen are sent to prison, Aldo dies of cancer, Paolo dies in poverty, and Gucci becomes one of the most famous brands without any Gucci family members running the business]